Indicator 1. Unfamiliar with the processes Often, inexperienced or negligent companies, under the guise of SERM (Search Engine Reputation Management) service, perform a simpler service for the client – ORM (Online Reputation Management). Although SERM and ORM are similar in the process of execution, the goals pursued by them are radically different. SERM involves regular […]
How to Identify an Amateur in SERM: 6 Key Indicators Read More »
Relevance of Online Reputation Management (ORM) Services Entrepreneurs or marketers (in the case of large companies with their own marketer or marketing department) who are tasked with increasing sales often turn to online reputation management services. This allows them to shape the brand image and participate in search engine results. Online reputation management is relevant
Online Reputation Management (HM, ORM, SERM) Read More »
Negative reviews – today I would like to write about them. Specifically, what they are, who writes them and why, as well as how to deal with them… I’ll also share my opinion on whether it’s good to have only positive reviews. Along the way, I might touch on some other topics. A negative review
Negative reviews. Sources of negative reviews. Read More »
Black PR is the intentional actions aimed at damaging the reputation of a company or an individual. By actions, I mean information actions, of course. For example, intentionally setting something up incorrectly in production that would ultimately harm the company is not black PR, but going and telling someone that “Vasya” said that there was
What is a TOP search query? Intuitively, we begin to guess that we are talking about something that is at the top. So, the TOP search results are the first 10 websites that appear in response to your query. Why is this TOP important? It’s simple: a person enters their query, receives a list of
How to get to the top of search engines? Is it important to target the top? Read More »
