Reputation audit

A reputation audit is a tool whose main goal is to determine the current level of reputation. If there are earlier results of such an audit, it is also important to compare these results and track the dynamics of reputation changes.

Based on the results of the audit and the dynamics of reputation level movement, it is possible to determine:

• Level of representation. Determine whether the company and its services are represented at a sufficient level.
• Representation on popular resources. Check several top resources (ratings, directories, forums, review sites) for the presence of your profile on them.
• Level of reputation. Determine the current state of reputation and how the target audience relates to the brand.
• Impact of news. Check how a particular event in the company affected the reputation.
• Quality of current promotion and reputation management. Determine with a high degree of probability whether any work was done on promoting your brand and the quality of such work.
• Presence of black PR. Determine with a high degree of probability whether any black PR is being carried out against your brand.
• Competitor monitoring. Determine the weak points of the brand in relation to competitors.
• Other information. Check the relevance of reviews about you. Even if they are good, if they are old, they are no longer relevant. The report will also cover other important points.

Based on the results of the audit, we will also provide our expert opinion and a list of recommendations.

Unlike the “Express (Light) Audit“, this audit is more informative. In addition to subjective opinions, this audit includes an analysis of the situation on each platform from the top separately with the presentation of information in both text and graphic (diagrams) formats. Additionally, ordering this audit has a higher priority for completion.

Conducting a reputation audit is advisable once every 3-4 months under normal conditions, as well as before any important event. An important event can be considered the launch of new services or products on the market, or the updating of old ones. This will help to accurately determine how the audience reacted to this innovation. Alternatively, an important event can also be considered large contracts with other companies, mergers of companies, or, conversely, splitting.

Based on the results of the reputation audit, we will provide consultation on the correct implementation of further promotion. And if you desire, we can implement a PR campaign for your brand.

Cost of Reputation

Audit We perform reputation audits on a paid basis. The cost of conducting an audit is calculated individually for each case. The minimum cost of a reputation audit starts at $175.

Ordering a Reputation Audit is very easy. To do this, please write to us using our contacts on the contact page.