Promotion and reputation management of financial projects
We have experience in promoting and managing the reputation of electronic wallets (including crypto wallets), currency exchanges (including crypto exchanges), financial games, HYIP projects, cloud mining, trust management, and so on. However, for some reasons, we prefer to work with Forex brokers and crypto exchanges. Therefore, about 70% of our clients are representatives of these types of companies.
Among our clients are popular and top-level BO and Forex brokers who are satisfied with the results of our work.
How are we useful to our clients?
- We have helped many clients neutralize black PR ordered against them;
- We have managed to pull some companies out of the “problem companies” and “blacklists” sections of popular forums and review sites;
- We have provided support to the official representatives of our clients on forums and review sites, as a result, they have stopped being trolled or the trolling has decreased significantly;
- Some companies had very little information on the internet, and we fixed this misunderstanding;
- We have solved many other equally important problems and issues.
What is our formula for success?
We do not do the work just for the sake of doing it, we work for results. In some cases, we get the result faster, and in others, it takes time, but the result is always there.
Before starting work, we study our client and conduct an audit of the current situation regarding the brand’s presence and reputation. Only after that do we plan what work needs to be done and how to implement it. This takes time to prepare for the start of a PR campaign, but it increases its effectiveness several times over.
As for reputation management, we do it naturally. It is very important to adhere to the rules of naturalness. This causes more trust from real users and reduces their resistance to the PR campaign. Many factors influence the observance of naturalness, including account management, which is a complex process in itself, adherence to the deadlines for posting reviews and replies, taking into account other users, maintaining an emotional tone, and so on.
Below are common mistakes made by cheap PR companies and when self-promoting. We will also describe and demonstrate how we work in such cases using examples.
Creating and maintaining a positive reputation
It is important to know the appropriate balance in expressing positivity. Many people tend to forget this, especially when engaging in self-promotion, which often leads to the opposite result of what was expected. Forum users and review readers tend to react negatively to such situations.
- Common mistake when working with reviews
Reviews with excessive positivity have a negative impact on users, including potential customers. The reaction to excessive positivity is usually an accusation of dishonest reviews and reputation manipulation.
- How our team operates in such a situation
When writing positive reviews, we do so in a restrained manner. At the same time, we also do not forget to mention any insignificant flaws in the company’s work. Pointing out the downsides will not harm the reputation, but it may even help improve it.
Example of our positive reviews
Neutralization of negativity
Negative reviews and feedback are a common occurrence. There are many sources and reasons for such negativity, some of which we have described HERE. If real negative reviews appear on the internet or if black PR is being implemented, the worst decision is to just sit on the sidelines, waiting for it to all stop on its own, as it began. It is necessary to react correctly to the appearance of negativity, depending on the source of the negativity.
- Common mistake when dealing with negativity
The most common mistakes when faced with negativity are:
- ignoring negative feedback and comments;
- being rude to the other person;
- lack of attention to details;
- unwillingness to resolve the issue.
- How our team handles such situations
Each negative case is unique, so there is no universal method for resolving all issues. We pay attention to each negative interaction and also individually review each feedback within it. We strive to maintain a polite tone and carefully examine the details, as this often helps us to resolve the issue quickly and efficiently!
An example of how we neutralize negative feedback
Neutralizing trolling
Trolling is the most challenging form of negativity to deal with. It involves a person who writes negative and unpleasant things, and who doesn’t care about the consequences to their account. They simply enjoy the process of trolling. Usually, the goal of trolling is to provoke extreme reactions from the opponent. The ideal solution is to neutralize the troll, but it’s not always easy to do so quickly. If neutralizing the troll is not possible, then other options must be considered (such as reporting the troll to the platform’s administration, garnering company support, or simply ignoring the troll).
- Common mistake when dealing with trolls
Many people try to combat trolling by showing off their knowledge and intelligence, but this only intensifies the trolling. Arguing with a troll will not lead to any positive outcome.
- How our team handles such situations
We try to find ways to neutralize the troll and stop their trolling by using a few well-crafted responses. If our attempts are unsuccessful, we look for other ways to resolve the situation.
An example of how we neutralize trolling
Other common mistakes in reputation management
- Texts look dry. Professional terminology is not used, or the text is overloaded with terms that a beginner (potential customer) cannot cope with. The desire to show off.
How our team's specialists work in such situations
- Our specialists have a great command of the terminology of forex, binary options, and investment options. This allows us to speak the language of traders and investors while also keeping in mind that beginners may be reading our content.
- Boring individual reviews are used, which are not remarkable by themselves. If such reviews are suitable for review sites, then such behavior is not acceptable on forums and in comments under reviews! Such reviews often raise suspicions of fraud. This can contribute to the company being blacklisted, where scammers and fraudsters are located.
- Our specialists prepare dialogues in advance that cover a certain topic. If someone joins the dialogue, we adjust it to the new conditions. In our dialogues, we discuss news, ask questions, and share achievements. Our dialogues are natural and interesting, which is very important!
- Work is carried out only on some platforms (forums, review sites, directories), which are easier to work with. On other platforms, either there is no information, or they are ignored, which can lead to the accumulation of negativity.
- Our specialists monitor the top 30 search engines for new platforms, and if anything new appears, we take control of it and start working on it. We also check and work with a number of reviewers and directories that may not appear in the top results but are known to every trader.
- Reviews are written from the same IP address or using a free proxy (TOR), as well as when registering accounts on forums. You will be accused of fraud for this, and the company will be blacklisted.
- Our specialists have a set of tools that allows them to work unnoticed by tracking scripts. And for each review and account, we use a separate and "clean" IP address.м
- On forums, accounts are used that are registered at best with a gap of 1 week and pumped up to 5 posts. Older accounts go in packs from one client to another, which is very suspicious.
- Our specialists strictly adhere to account management. Each client has their own account that is managed and upgraded individually.
- Reviews use loud statements that remain only words, because in fact, words are not confirmed by anything.
- Our specialists periodically post screenshots of the personal account or EPS. These show deposits, profit withdrawals, and more. All of this adds weight to our words.