Brand UP Blog
SEO promotion. My opinion.
SEO (search engine optimization) is a complex of processes aimed at promoting a website in search results for specific keywords. Often, you may come across references to SEO where it’s referred to as masculine or
How to Identify an Amateur in SERM: 6 Key Indicators
Indicator 1. Unfamiliar with the processes Often, inexperienced or negligent companies, under the guise of SERM (Search Engine Reputation Management) service, perform a simpler service for the client – ORM (Online Reputation Management). Although SERM
Online Reputation Management (HM, ORM, SERM)
Relevance of Online Reputation Management (ORM) Services Entrepreneurs or marketers (in the case of large companies with their own marketer or marketing department) who are tasked with increasing sales often turn to online reputation management
Negative reviews. Sources of negative reviews.
Negative reviews – today I would like to write about them. Specifically, what they are, who writes them and why, as well as how to deal with them… I’ll also share my opinion on whether
Black PR
Black PR is the intentional actions aimed at damaging the reputation of a company or an individual. By actions, I mean information actions, of course. For example, intentionally setting something up incorrectly in production that
How to get to the top of search engines? Is it important to target the top?
What is a TOP search query? Intuitively, we begin to guess that we are talking about something that is at the top. So, the TOP search results are the first 10 websites that appear in