The history of our company dates back to the beginning of 1985 when one of the Brand UP founders was born. The last founder achieved similar success in 1995. From the first days, we began absorbing the information around us because we knew it was crucial. However, we did not fully understand the importance of possessing and skillfully managing information. We learned, grew, acquired knowledge, and gained experience.
With the development of the internet, the flow of information became very broad. Anyone could obtain information about any object of interest. Need to buy something? Look online for what and where. Need to learn about something? The internet comes to the rescue. It was then that the embryonic idea arose that by managing such data, one could earn a living.
Upon hearing the acronym “PR” for the first time and learning what it entailed, something clicked in our heads. The only thought was: “This is it! This is what we need!” We decided to verify whether the thought was right by searching the internet. We entered a query to find out if anyone was engaged in this activity. As it turned out, we were not the only smart ones, and there were already fully formed PR companies with numerous employees. We decided to join this community, some sooner, some later.
Working in this company was organized so that employees communicated very little with each other, each one was on their own. Once, while working on a large complex project, several people decided to create their group on social media and discuss the common implementation of such difficult projects there. We began to cope quickly and efficiently with projects of any complexity. Soon, all major projects that no PR manager could handle alone were given to us.
More and more people wanted to join us, and as a result, we created a community within the company. At one point, the community grew so large that everyone stopped listening to each other. Everyone wanted to demonstrate their leadership qualities and pulled the blanket on themselves. As a result, the large community split into smaller groups.
In 2014, we decided not only to leave the community but also to completely exit the company for several reasons. The main reasons for leaving the company were:
PR company did not provide opportunities for career growth;
There was no opportunity to implement their own developments in reputation management;
Projects were being carried out in parallel with us by employees who were not as competent in the issue and often only hindered us. In many cases, this was the reason for the departure of major clients, who were dissatisfied with the overall work performance;
The main part of the profit went to people who had no connection to project implementation.
On March 4, 2014, we decided to create our small community, in which we could implement the most daring ideas. Our community was named Brand UP. Nothing else prevented us from carrying out projects as we saw fit. Since the birth of our community, we have constantly gained knowledge and experience, we have grown and have not stopped our growth until today.
We are often asked these questions
When a potential client gets to know us, they study us and at this stage, we often receive questions of “distrust”. We did not add these questions and answers to the FAQ, as they are not directly related to our work, but decided to highlight them here.
We are often asked why we claim that we have been in business since 2014, when the website domain was registered only on March 4, 2016.
Everything on the website is stated correctly, our work experience does indeed start from 2014, but we worked without a website. Later, we decided to create our own website and describe our services on it. The website also serves as our business card and has given us the opportunity to write from our branded email. When someone receives an email from us, they immediately understand who is writing to them. This eliminates many unnecessary questions and saves time for both us and our clients.
Sometimes we are criticized for having young social media accounts. Yes, that’s true, we started working on social media later than on the website. In 2018, we decided that our website needed an update. We decided to provide more up-to-date information on it and create our own mini blog, where we could publish articles that had already been written but not yet published. At the same time, we decided to create social media accounts, which many find convenient for communication. In early 2019, we completely redesigned our website to its current state.
Do you have any questions for us? Please take a look at the FAQ. It is also advisable to review the “Services” page, as this information covers almost all questions. Still can’t find the information you need? Write to us, let’s talk!