Online reputation management - ORM

Online reputation management (ORM) is a complex of actions using various PR tools aimed at shaping, supporting, and protecting the reputation of a person, company, brand, product, etc.

Among the popular tools that we use, we would like to highlight the following:

• Automatic monitoring of mentions of a person, company, brand, product, etc. on the Internet;
• Manual monitoring of the top search engine results for new reviews or comments about the brand of interest;
• Reputation audit – an assessment and control of the state of the reputation. It is also used to evaluate the effectiveness of PR campaigns and redirect them in the necessary direction if needed;
• Search engine reputation management (SERM) – promotion of useful websites for us to the top search results and displacement of those that are undesirable;
• Stealth marketing – indirect advertising of a specific company, brand, or service, aimed at persuading potential customers to choose it;
• Native advertising – useful content, ranging from thematic articles to video reviews in which the advertised brand is mentioned unintentionally or its competitive advantages are demonstrated.

If you want to learn more about these reputation management tools, we recommend checking out the following materials:
“Our Services. Description” and “Online Reputation Management (HM, ORM, SERM)“.