ORM - Online Reputation Management
Online Reputation Management (ORM) is the management of a company's reputation on the internet. We monitor platforms for reviews and mentions of the company, and segment the data by type. Based on the platform segment and the specific situation, we develop and apply a unique PR strategy to work on that platform.
We handle reviews and comments that could negatively impact the brand's image.
We increase the number of publications on websites that have a positive impact on the reputation.
With prolonged use of this tool, it is possible to determine the quality of which products (services) the company is having issues with.
SERM - reputation management in search results
Managing reputation in search engine results (SERM - abbreviation for Search Engine Reputation Management).
The goal of SERM is to promote desired websites to the top of search engine results, thereby displacing undesired platforms that appear at the top.
Neutralizing negative reviews and comments that affect the brand image.
Creating a positive brand image on the first pages of search engine results.
Influencing the customer's final purchasing decision.
Hidden Marketing
Hidden Marketing (HM for short) - we act as ordinary users. The main goal is to skillfully compare our product/service with a number of other identical ones presented by larger and more well-known competitors.
Increasing brand recognition by frequently appearing in various key queries.
Strengthening the interest of the target audience in the products and services of the promoted brand by expressing their personal opinions and experiences to other clients of the company.
Low cost compared to traditional advertising.
Native Advertising
Native advertising is a type of advertising that appears as a small part of an extensive article. We will choose a relevant topic for the article and seamlessly integrate the advertisement in a way that doesn't repel the reader.
It is perceived as part of the website's content and is not recognized by users as advertising, thus avoiding any negative reactions.
It has the potential to go viral on social media.
Native advertising cannot be blocked.
Reviews Monitoring
Monitoring reviews online allows you to find out what customers think about the company and how it compares to its competitors. It also enables you to respond to user reviews and comments in a timely manner. However, the most important function of reviews monitoring is to detect negativity promptly.
It allows you to determine with high accuracy whether the company is being subjected to "black PR" (negative advertising)
No user on the platform is left unattended
Reviews monitoring is conducted manually - all reviews are under control.
Reputation audit
The task of a reputation audit is to study the platforms displayed in the search engine when searching for information about a company. The obtained results are processed and presented in a convenient format in a report along with our opinion and conclusions.
It allows for accurately determining if "black PR" has been ordered against the company.
It shows the degree of representation of the company and its services, and determines the level of brand image.
It reflects the dynamics of changes in the company's reputation on the internet.
specializing in digital strategy and development.
Average satisfaction rating from our clients
About Brand UP
Reputation is the key to customer loyalty for any company, and with modern technology and the prevalence of the internet, a good reputation has become an integral part of a successful company.
Brand UP is a team of reputation management specialists who have been successfully working in this industry since 2014. We have a wide range of tools to solve various tasks. Quality work is achieved through a comprehensive approach to work, proper goal setting, planning, and quality project implementation.
We will help you find points of communication with customers, solve real problems, get rid of or neutralize negative information about your company or brand, and tell the right story about you on the internet.
We help clients solve such tasks:
- Reputation management and protection on the internet
- Reputation management consultation
- Optimization of search engine results
- Attracting new clients to the company
- Increasing brand recognition
- High-quality content marketing
Business segments we work with:
We provide services to all types of companies from any industry segments, including
- Banks
- HYIP projects
- Cryptocurrency exchanges
- Exchangers, wallets, EPS
- FOREX (brokers, regulators)
- Automotive industry
- Real estate
- Online stores
- Political parties
- Personal reputation
- Government structures
- Beauty salons
- Healthcare
- Travel companies
- Industrial enterprises
Get a free expert consultation
Leave a request and our specialists will provide you with a free consultation.
Our blog posts
SEO (search engine optimization) is a complex of processes aimed at promoting a website in search results for specific keywords.
Often, you may come across references to SEO where it’s referred to as masculine or neutral gender. For example, “the website was...
Indicator 1. Unfamiliar with the processes Often, inexperienced or negligent companies, under the guise of SERM (Search Engine Reputation Management) service, perform a simpler service for the client – ORM (Online Reputation Management). Although SERM...
Relevance of Online Reputation Management (ORM) Services Entrepreneurs or marketers (in the case of large companies with their own marketer or marketing department) who are tasked with increasing sales often turn to online reputation management...
Reviews of a company are undoubtedly a very useful tool among PR services. Reviews serve to reveal the full potential of the company to potential and existing clients. Most people, before buying anything, always read...
Black PR is the intentional actions aimed at damaging the reputation of a company or an individual. By actions, I mean information actions, of course. For example, intentionally setting something up incorrectly in production that...
What is a TOP search query? Intuitively, we begin to guess that we are talking about something that is at the top. So, the TOP search results are the first 10 websites that appear in...
Negative reviews – today I would like to write about them. Specifically, what they are, who writes them and why, as well as how to deal with them… I’ll also share my opinion on whether...