Управление репутацией

ORM - Online Reputation Management

Online Reputation Management (ORM) is the management of a company's reputation on the internet. We monitor platforms for reviews and mentions of the company, and segment the data by type. Based on the platform segment and the specific situation, we develop and apply a unique PR strategy to work on that platform.

We handle reviews and comments that could negatively impact the brand's image.

We increase the number of publications on websites that have a positive impact on the reputation.

With prolonged use of this tool, it is possible to determine the quality of which products (services) the company is having issues with.

SERM

SERM - reputation management in search results

Managing reputation in search engine results (SERM - abbreviation for Search Engine Reputation Management).
The goal of SERM is to promote desired websites to the top of search engine results, thereby displacing undesired platforms that appear at the top.

Neutralizing negative reviews and comments that affect the brand image.

Creating a positive brand image on the first pages of search engine results.

Influencing the customer's final purchasing decision.

Скрытый маркетинг

Hidden Marketing

Hidden Marketing (HM for short) - we act as ordinary users. The main goal is to skillfully compare our product/service with a number of other identical ones presented by larger and more well-known competitors.

Increasing brand recognition by frequently appearing in various key queries.

Strengthening the interest of the target audience in the products and services of the promoted brand by expressing their personal opinions and experiences to other clients of the company.

Low cost compared to traditional advertising.

Нативная реклама

Native Advertising

Native advertising is a type of advertising that appears as a small part of an extensive article. We will choose a relevant topic for the article and seamlessly integrate the advertisement in a way that doesn't repel the reader.

It is perceived as part of the website's content and is not recognized by users as advertising, thus avoiding any negative reactions.

It has the potential to go viral on social media.

Native advertising cannot be blocked.

Мониторинг отзывов

Reviews Monitoring

Monitoring reviews online allows you to find out what customers think about the company and how it compares to its competitors. It also enables you to respond to user reviews and comments in a timely manner. However, the most important function of reviews monitoring is to detect negativity promptly.

It allows you to determine with high accuracy whether the company is being subjected to "black PR" (negative advertising)

No user on the platform is left unattended

Reviews monitoring is conducted manually - all reviews are under control.

Аудит репутации

Reputation audit

The task of a reputation audit is to study the platforms displayed in the search engine when searching for information about a company. The obtained results are processed and presented in a convenient format in a report along with our opinion and conclusions.

It allows for accurately determining if "black PR" has been ordered against the company.

It shows the degree of representation of the company and its services, and determines the level of brand image.

It reflects the dynamics of changes in the company's reputation on the internet.

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Since 2014

specializing in digital strategy and development.

36+
Satisfied clients with the results of our work
4,7★

Average satisfaction rating from our clients

About Brand UP

Reputation is the key to customer loyalty for any company, and with modern technology and the prevalence of the internet, a good reputation has become an integral part of a successful company.

Brand UP is a team of reputation management specialists who have been successfully working in this industry since 2014. We have a wide range of tools to solve various tasks. Quality work is achieved through a comprehensive approach to work, proper goal setting, planning, and quality project implementation.

We will help you find points of communication with customers, solve real problems, get rid of or neutralize negative information about your company or brand, and tell the right story about you on the internet.

We help clients solve such tasks:

Business segments we work with:

We provide services to all types of companies from any industry segments, including

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